Starter

Tips for Beginners.

The Wondersign Catalog Kiosk App allows shoppers to share products with themselves and others via email or text message. Use the contact information submitted by shoppers  to bring them back to your store to close the deal.

Information captured:

• Customer Name
• Email or Cell Phone Number
• Date & Time
• Product Name, Brand, and SKU
• Cart Value

"Being able to email and text customers right from the app is crucial and it works out really well for us!"

Stuart Boyles, Owner

Carolina Furniture Mart

Use the cell phone numbers and emails from your lead lists to create a custom audience and lookalike audiences to target shoppers on Facebook with personalized ads for your store.

Custom Audience

Allows you to connect with people who have already shown interest in your business, whether they’re customers or people who have visited your store or website.

Lookalike Audience

A fast and effective way to connect with people likely to respond to your ads. Create a source audience of people you know and your ads will then reach people with common interests and traits.

To take it one step further, we have partnered with the marketing experts at El Toro. El Toro matches physical addresses to IP addresses with extreme precision, allowing you to break down the barrier between online and offline re-targeting for your furniture store.

Advanced

Expert Targeting Solutions.

El Toro's algorithm determines the IP address based on the physical address, which is then used to target consumers on their devices. 

This type of targeting is beneficial for retailers because it incorporates offline data like customer and lead lists and allows you to directly target these consumers with digital ads. 

Using your own customer data, El Toro can work with lead lists , raffle entries, and customer lists.

El Toro now harvests specific IP addresses for these households, becoming an entry point for digital advertising.

El Toro will find devices that "live" in that household and will allow you to target them directly with display and video ads.

Venue Replay allows you to capture people’s Device IDs at your own store, your competitors' stores, nearby home improvement stores as well as related businesses such as real estate agencies, mortgage brokerages, and hardware/pool stores.

This is done by using GeoFraming™ targeting technology, by mapping the area, El Toro can identify any devices (smartphones, tablets, laptops) up to 6 months after they leave the venue, and continue to target them with digital ads at their home and across all of their devices.

You identify the targeted locations and areas of interest.

El Toro creates geo-frames to identify devices within the defined area up to 6 months back.

From the identified devices, El Toro matches IPs and addresses to establish a dedicated ad network and serve digital advertisements.

Using GeoFraming™ to target competitor locations, this retailer was able to target shoppers with digital ads and direct mail to re-direct shoppers to their own store.

Digital New Movers targets people who are moving or have just moved into their new home with digital banner and video ads on all their devices. 

In the 30-day window before and after the move, most purchase decisions are made with an average spend of $8,700 per household (info provided by Speedeon Data). 

Select which ZIP code(s), city, and/or state you want to target.

Chose if you want to target Pre-Movers, Escrow, and/or Post-Movers.

Enter your monthly ad impressions, upload the creatives and the rest is programmatic.

Using Digital New Movers to target affluent zip codes, this retailer was able to generate almost 400 conversations and totaling over $478,000 in sales.

El Toro takes your website visitors’ IP addresses, determines their physical address, and sends them targeted direct mail pieces within 48 – 72 hours of their web visit.

When installed site-wide, El Toro can customize a variable print direct mail with attributes of the visit (e.g. use an image of a black sofa if the user configured a black sofa on your website). 

By adding a web pixel or connecting other El Toro solutions, they match IPs to physical addresses.

El Toro works with you to set the business rules on site interaction to qualify and segment audiences.

The qualified audiences are sent direct mail to the household within 48 hrs. of interaction.

Have an El Toro representative contact me about Advanced IP Targeting Solutions.

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